Because the underlying issue is right now one of the largest and most intrinsically important and unresolved issues for not just our industry, but for our socie

Because the underlying issue is right now one of the largest and most intrinsically important and unresolved issues for not just our industry, but for our society. You're effectively on the front-line of a social discourse that will eventually settle to become part of our social fabric. And on that front line there's a lot of thrashing about - but that's a good thing. It's worth our time and effort to bring up the issues, hash them out, run through ideas, gather evidence , etc.