Whenever you think "why don't users care about this privacy issue" stop and ask yourself "wait, do people actually know about this privacy issue and do they und

Whenever you think "why don't users care about this privacy issue" stop and ask yourself "wait, do people actually know about this privacy issue and do they understand the implications, though?" Do you think most people have actually thought about how their ISPs must track their every interaction with the web and read all of their unencrypted chats and traffic? I think that what's needed is more awareness about what the ISPs are doing, but I really don't like headlines and articles like this one that try to minimize what Facebook and Google are doing. The ISPs tracking may be more all-encompassing, but a large portion of the web, especially popular websites are becoming "dark" to them, as major sites adopt HTTPS encryption. Their next most valuable tracking tool besides HTTP is probably the DNS server. And to get people to change that you'll need raise a lot of awareness about it. I guess Microsoft, Google, and Apple enabling their own DNS resolvers by default on their operating system would be a small improvement, but you're kind of moving the problem instead of solving it. And Google already does that with recent versions of Android, I believe.