I've also heard the Agile Fluency people use the term "Release at Will". The idea is that you could release, if you wanted to... but there might be good reason

I've also heard the Agile Fluency people use the term "Release at Will". The idea is that you could release, if you wanted to... but there might be good reason not to want to, in a particular market. For instance, a retailer might time the release of certain features around Christmas or summer clearance.