4 ms·

Case Study: Examples of Sites Designed to Perform, and my opinion.

13 points by cartab 16y ago

234523421 16y ago
Quiet some good tips there.
deleted 16y ago
[deleted]
ramchip 16y ago
One of the most underrated elements in design, is simplicity. I don't think it's very underrated anymore.
- melvinram 16y ago
  A different way to say it might be "least practiced".
melvinram 16y ago
Thanks for the mention. At one point, we did have the sign up form available as the very next thing people saw when they clicked the Pricing/Free Price Quote but it didn't convert well. When I replaced it with a Request Free Consultation form, sales went up. The current flow (which gets people to see pricing info before being asked to fill out the form) is a bit of an experiment. I've got early indications but it's too soon to say it works better or worse. My theory on why asking for sale early works well for you but didn't for us is that your offering is much more productized & clearly defined so it's easier to understand. For what we offer, it's much more of a service that's pretty loosely defined. We're evolving to be a lot more productized and more clearly defining what we offer but it's a delicate balancing act between improving our overall business model and risking cashflow. The next phase in our evolution will be coming in about a month so tuned :D
drunkpotato 16y ago
I cannot scroll down on your blog post (Firefox 3.6.9, Mac OS X 10.6.4). One press of the arrow key up or down takes me to the beginning and end with no middle. This does not fill me with confidence or inspiration.
- cartab 16y ago
  hey there, im gonna get rid of that. Thx for the comment.
sophacles 16y ago
Please link to the actual pages you are talking about. I sure would like to have a tab open to reference what you are talking about, without a google intermediary step.
blehn 16y ago
I hate to be so negative, and I have a lot of respect for people who take the time to write articles and publish them, but the quality of design-related content on HN lately has just been... lacking. Paraphrasing... This website has a button and some bullets and orange. Personally, I think this is effective. /end analysis Huh?

13 points by cartab 16y ago

234523421 16y ago

Quiet some good tips there.

deleted 16y ago

[deleted]

ramchip 16y ago

One of the most underrated elements in design, is simplicity. I don't think it's very underrated anymore.

melvinram 16y ago
A different way to say it might be "least practiced".

melvinram 16y ago

Thanks for the mention. At one point, we did have the sign up form available as the very next thing people saw when they clicked the Pricing/Free Price Quote but it didn't convert well. When I replaced it with a Request Free Consultation form, sales went up. The current flow (which gets people to see pricing info before being asked to fill out the form) is a bit of an experiment. I've got early indications but it's too soon to say it works better or worse. My theory on why asking for sale early works well for you but didn't for us is that your offering is much more productized & clearly defined so it's easier to understand. For what we offer, it's much more of a service that's pretty loosely defined. We're evolving to be a lot more productized and more clearly defining what we offer but it's a delicate balancing act between improving our overall business model and risking cashflow. The next phase in our evolution will be coming in about a month so tuned :D

drunkpotato 16y ago

I cannot scroll down on your blog post (Firefox 3.6.9, Mac OS X 10.6.4). One press of the arrow key up or down takes me to the beginning and end with no middle. This does not fill me with confidence or inspiration.

cartab 16y ago
hey there, im gonna get rid of that. Thx for the comment.

sophacles 16y ago

Please link to the actual pages you are talking about. I sure would like to have a tab open to reference what you are talking about, without a google intermediary step.

blehn 16y ago

I hate to be so negative, and I have a lot of respect for people who take the time to write articles and publish them, but the quality of design-related content on HN lately has just been... lacking. Paraphrasing... This website has a button and some bullets and orange. Personally, I think this is effective. /end analysis Huh?