From the footnote: > Agile Fluency is a trademark of James Shore and Diana Larsen. (We’ve had problems with other people using the term “Agile Fluency” while m

From the footnote: > Agile Fluency is a trademark of James Shore and Diana Larsen. (We’ve had problems with other people using the term “Agile Fluency” while misrepresenting our model, so we felt we needed to trademark the term to prevent that from happening.) I can see how that would be frustrating, as this model is a response to the warping of Agile. Have to fight fire with fire, I suppose.