As "market cadence" doesn't mean anything but sort of sounds like it does, you can just define your delivery schedule as being on the market cadence and you are

As "market cadence" doesn't mean anything but sort of sounds like it does, you can just define your delivery schedule as being on the market cadence and you are now a delivering team. When it all goes to shit, the person brought in to clear up the mess can just tut and state that the problem was that the team wasn't delivering on the market cadence after all. Very handy term if you want to sound good but don't actually want to change anything.