+1 It's the forgotten point of reduce, reuse, recycle. People are almost always surprised when I mention that it's a ranked list, heading towards less efficacy

+1 It's the forgotten point of reduce, reuse, recycle. People are almost always surprised when I mention that it's a ranked list, heading towards less efficacy. You might be proud of recycling, but it's the low hanging and least useful choice. Simply not using things or re-using sturdier goods is far and away the better choice in terms of waste.