These stores do just fine. They prey on hypochondriacs and people who believe they have a special condition or are in on some sort of health secret. The vitam

These stores do just fine. They prey on hypochondriacs and people who believe they have a special condition or are in on some sort of health secret. The vitamins are mostly harmless and come in colorful plastic packaging adorned with outlandish but noncommittal promises. Each type of supplement comes at a range of prices. There's the cheapo which no one expects to work and few people buy; it's there so you feel good about the higher priced item your about to purchase. Then there are a handful of mid priced supplements. These are the ones people actually buy. They are also tiered so the store can capture the price point of the varied economic classes of its patrons. Finally, come the ridiculously over priced uber strength supplements. They have price tags starting around $80 and heading into the hundreds. Only fanatics and the most gullible dupes actually purchase these. Their main purpose is to make you feel like the money you blew on gelatin, starch and lactose was well spent.