>Wonder if you realize Amazon just rolled out exactly that for Whole Foods. Free 2-hour delivery for Prime members -- via Prime Now, not Amazon Fresh. Just laun

>Wonder if you realize Amazon just rolled out exactly that for Whole Foods. Free 2-hour delivery for Prime members -- via Prime Now, not Amazon Fresh. Just launched in SF like a couple weeks ago. And it's a $35 minimum. It's worth noting that Instacart has been doing this for years now, and has massive amounts of operational experience in this area which Amazon lacks. They also have lower or no minimums and a greater selection.