We've got a series of free PDF guides to different aspects of SEO at http://www.pluginseo.com/paint-by-numbers-seo http://www.pluginseo.com/paint-by-numbers-seo

We've got a series of free PDF guides to different aspects of SEO at http://www.pluginseo.com/paint-by-numbers-seo http://www.pluginseo.com/paint-by-numbers-seo. They're aimed at people with little or no SEO experience, and intended to be useful to everyone whatever tools they choose to use. Feedback is very welcome.