I cut the cord 12+ years ago, and would never go back. I watch quite a bit of YouTube, a mix of regular channels that produce content I enjoy and random things

I cut the cord 12+ years ago, and would never go back. I watch quite a bit of YouTube, a mix of regular channels that produce content I enjoy and random things I discover. I watch 80+% of that on my TV via my Apple TV. And while I use an ad blocker on the web and on my phone, it's not too bad on YouTube. They let you skip most ads after a few seconds, only forcing you to sit through every X number of them.. That seems fair enough for free content. I'm also way more inclined to sit through an ad if it's presented during a long(ish)-form video that I'm interested in, rather than something I'm skimming past on Twitter (I'm not on Facebook). I do hope they get smarter about figuring out where to insert them though (maybe creators can set suggestion markers?) because sometimes they show up at awkward times.. So yeah, anecdotal evidence of course, but based on how I consume video, what Conde Nast is doing makes a lot of sense.