"Videos that are somewhere between the length of a social media post and a 60-minute special thrive on YouTube, Mr. Duckor said. A significant chunk of viewers

"Videos that are somewhere between the length of a social media post and a 60-minute special thrive on YouTube, Mr. Duckor said. A significant chunk of viewers are consuming them not on a cellphone or computer but on a television. “Twenty percent of people watched that cheesesteak video on a television, whether on a smart TV, a game console, Roku or Apple TV,” Mr. Duckor said, referring to a video in which a Bon Appétit editor ate 16 Philly cheesesteaks in 12 hours. “Coming across something in your Facebook feed and stopping on it for three seconds can count as a view, but when we talk to advertisers, they want people who are actually connecting with what they’re doing, not just happening upon it.”" This chunk right here left me thinking "what the hell is the point?" It's interesting they said "not facebook" here, that's what caught my eye. Also interesting that youtube reports so many people are watching on a TV, I guess it's not surprising, and at only 20% it's not a huge number, but why they single that out as "A significant chunk" I don't quite get. (I'd bet cell phones are higher, though maybe not?) But then it's about some cheesesteak video with and they end it with the sad reminder that so much of everything on ... well I was going to say the web ... but so much of everything we see everywhere is just there to get us connect to advertisers.