And the iPhone "copied" ecospheres of Symbian, RIM, Windows Mobile, etc, adding a twist with an insane focus on shininess and touchscreen primacy. Google, when

And the iPhone "copied" ecospheres of Symbian, RIM, Windows Mobile, etc, adding a twist with an insane focus on shininess and touchscreen primacy. Google, when "copying" the iPhone, put their focus on choice (both of software and hardware) and the attendant openness. Microsoft is about to try to "copy" the iPhone, but with a distinct aesthetic. The difference between those copies and the Zynga business model? The former actually have differences.