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I managed a restaurant that had pay at the table capabilities. All the servers had handheld tablets with the capability to scan cards and print receipts. There
by jeffmould 9y ago
I managed a restaurant that had pay at the table capabilities. All the servers had handheld tablets with the capability to scan cards and print receipts. There are also existing systems that allow for the customer to order and pay direct from table with minimal interaction from server (basically the server just brings food/drinks or answers questions).
The problem these solutions have not taken off is two-fold. First, as you said the restaurant industry is slow to adopt new technology. Margins are low on most food items so the expenditure on new technology can be a deal breaker. The bigger problem we ran into though was the equipment/software was buggy at times and would often result in longer delays. Also, servers would drop tablets, get them wet, and other non-intentional actions that would break the devices. Oddly, on occasion some customers were skeptical. They were used to the "old" way and when you present them with a machine to scan their card right in front of them they would hesitate as if you were trying to scam them.
While we didn't allow customers to do the process themselves, meaning we didn't leave our tablets at the table, I do know some places that do. From what I have heard, it can often lead to customers sitting longer. Once they feel they are in control of the entire ordering/payment process they no longer feel "rushed" by the server and tend to sit/talk longer. This leads to greater delays.
- jc_811 9y agoGreat point in the last paragraph, that's something I hadn't considered. I suppose in the US with our heavy tip culture, having customers in & out is extremely important to servers. Having customers just hanging out at the table wouldn't be in their best interest. I wonder if there would be some way to let the customer control the process, while still having them subconsciously feel "rushed" at the end with the desire to leave.
- dragonwriter 9y ago> I suppose in the US with our heavy tip culture, having customers in & out is extremely important to servers. Irrespective of tip culture, it's important to restaurant owners; restaurant revenue is limited by prices, capacity, and the ability to turn tables. Peak flow (and thus mostly staffing requirements and staffing costs, since you have to be able to serve your peak flow, as, loosely, is space cost) is limited by capacity, so if you lose ability to turn tables, you are losing revenue without proportional reduction in costs. If people on average sit for 10% longer with similar orders, menu priced need to be more than 10% higher to compensate, and that's before considering lost unit sales to the price increase.