I am cautiously optimistic that varying rate schedules will help. It is unfortunately true that most residential users will not pay enough attention to either

I am cautiously optimistic that varying rate schedules will help. It is unfortunately true that most residential users will not pay enough attention to either curtailing their own use or -- and I think this is the big one -- shenanigans by the electric utility. If the result is an effective rate hike, residential users will oppose it. It's not even that hard to get residential users to love it, but it seems no one is interested in solving that problem.