> is effectively a zero-sum game That's only true for deflationary currencies. One can conjure up an ad-replacement currency, let's call it impre$$ion, that wo

> is effectively a zero-sum game That's only true for deflationary currencies. One can conjure up an ad-replacement currency, let's call it impre$$ion, that would be inflationary and perhaps linearly related to the time spent on the page regardless of computing performance of a viewer (though some viewers might be more valuable than others, e.g. those running iOS). Then there could be a separate market/stock-exchange for impre$$ions, replacing ad income. I wouldn't be surprised if something similar was in the works already.