I have discussed this with a bunch of people (and there is a discussion on Twitter right now [0]), and it seems quite unclear whether it would be illegal. It w

I have discussed this with a bunch of people (and there is a discussion on Twitter right now [0]), and it seems quite unclear whether it would be illegal. It would certainly be unethical, and if it is illegal it may mean many other shady black hat SEO practices are also illegal. I really have no idea though - would be interesting if there is a lawyer reading to hear any thoughts. [0] https://twitter.com/thetafferboy/status/981883506350608385 https://twitter.com/thetafferboy/status/981883506350608385