Sending birthday wishes and condolences via Facebook seems more like an insult to me than "necessary stuff". If you give a fuck about someone, you'll make some

Sending birthday wishes and condolences via Facebook seems more like an insult to me than "necessary stuff". If you give a fuck about someone, you'll make some kind of actual effort for such events. Doesn't Facebook "remind" people to wish their "friends" a happy birthday? That kind of changes the meaning of those birthday wishes from "these people were thinking about me" to "these people clicked a button because an advertising corporation told them to". As for condolences, the idea of deaths and other bad events increasing "engagement" (and therefore ad exposure and profit) for Facebook should make all involved feel dirty.