Do you think literally every piece of research which studies for e.g. something about ethereum is marketing for ethereum? Would you use the same logic to conclu

Do you think literally every piece of research which studies for e.g. something about ethereum is marketing for ethereum? Would you use the same logic to conclude that a systems paper that implements some novel kernel architecture by patching linux and running experiments is "marketing for Linux"? That someone implementing a novel language feature in GHC is "marketing for Haskell"? That a paper evaluating QUIC using anonymous Chrome telemetry is "marketing for Chrome"?