Saying “When you drive you are in control” is fine, but you’re not always the only person impacted when you crash. As we have no control over how others drive,

Saying “When you drive you are in control” is fine, but you’re not always the only person impacted when you crash. As we have no control over how others drive, statistics are more relevant. As a pedistrian, I care about cars being on average less likely to kill me. If it means I’m safer I would rather the driver wasn’t in control of their own safety. The ethical solution is the one with the least overall harm. Of course being safer overall while taking control from the driver is unlikely to drive sales.