Correction: they want their content consumers to be as locked into their environment as possible. Content producers, on the other hand, are the ones who are ma

Correction: they want their content consumers to be as locked into their environment as possible. Content producers, on the other hand, are the ones who are making your platform more attractive to your content consumers. You want to make it as easy as possible to put high-quality content on your platform, and a key component of ease of access / publishing is a powerful API.