I agree that you have a point. But on the other hand, the cynical in me says that in a sense all articles are like that. Part of these articles are a plug for

I agree that you have a point. But on the other hand, the cynical in me says that in a sense all articles are like that. Part of these articles are a plug for some startup's PR, part are a techie writing about his hobby because that builds his name and maybe lands him a client, part are big newspapers that need the traffic to sell advertising, some authors write because they want to push their ideological point of view, firms write about the latest bug because they sell security services and expect to win a contract, etc. In a sense no one writes articles expecting nothing in return.