This (what you just wrote): >You’re ok with someone reading your mail then spamming you after learning something from it? Does not match this (OP): >When our

This (what you just wrote): >You’re ok with someone reading your mail then spamming you after learning something from it? Does not match this (OP): >When our daughter was born, and I sent an announcement via GMail, I started seeing ads for diapers. I can see how the language "I started seeing ads" might sound like it applies to spam (unsolicited mail or messages) but to me it's clear that the poster just meant that the types of textual gmail ads they see changed to include baby ads. They're talking about this: https://www.google.com/search?q=gmail+text+ads&source=lnms&tbm=isch https://www.google.com/search?q=gmail+text+ads&source=lnms&t... Now there's something actually interesting here. We don't have enough information to decide, but I bet this is the reason that poster paid so much attention to those text ads: they used to be highly relevant for them! I bet they used to be filled only with stuff like industry conferences, IoT dev kids they were really interested in, security whitepapers, all sorts of stuff. (An indication of this is that they did not learn to mentally filter those parts of their inbox out as irrelevant.) On one of my computers I have a hosts file that blocks Google's ads - so I often have to copy the ad URL and open it myself: because I clicked on it, and still want to see it after it doesn't open, and after knowing very clearly that it's an advertisement. Advertising doesn't get much better than this.