Sounds like a ridiculous process, one that he probably shouldn't have had to go through. Since the underlying problem was really the blog posts search engine r

Sounds like a ridiculous process, one that he probably shouldn't have had to go through. Since the underlying problem was really the blog posts search engine ranking, it seems as if it would have been better to spend about 10% of that 100K on getting a few articles written about the situation and SEOing the crap out of them. This would have had a similar effect, and made it harder for the defamer to simply recreate his site with similar effects.