> On the other hand, this bothers me a bit because it continues to allow people in the valley to maintain a (sorry to use this word) delusion that what they are

> On the other hand, this bothers me a bit because it continues to allow people in the valley to maintain a (sorry to use this word) delusion that what they are doing is "moral" > They will not have any incentive to rethink the sale of user data to advertisers Is it not possible that one will lead to the other? We're seeing the beginnings of a real examination of the power Silicon Valley giants have. Recent revelations about Facebook, amongst others, shows that awareness of advertising profiles etc. is increasing as well.