> that [they think] affects their profitability. FTFY. This is a gamble on Facebook's part that for now and forever, the American users it has do not care abou

> that [they think] affects their profitability. FTFY. This is a gamble on Facebook's part that for now and forever, the American users it has do not care about privacy enough to seek an alternative or stop using the service. They might be right. But it is also possible they are wrong, in which case this move certainly would affect their profitability (negatively). It remains to be seen how Americans will react and feel about their privacy as time goes on - and these feelings are already changing somewhat rapidly in some places in the US.