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People are downvoting you, but there's something to be said about it. What happens if you try to pitch CockroachDB to your non-techie upper management? They'r
by shepardrtc 9y ago
People are downvoting you, but there's something to be said about it. What happens if you try to pitch CockroachDB to your non-techie upper management? They're going to look at you like you're an idiot. Names aren't important unless they're bad because first impressions do matter.
- ontofractal 9y ago> They're going to look at you like you're an idiot. Are they really going to? As someone with many years of marketing/branding/advertising experience, CockroachDB is a bold, powerful and meaningful name, that, in my opinion, is one of the best branding cases I've ever seen for tech infra products.
- knz42 9y agoSay "CRDB" and move on with your day.
- rattray 9y agoWhile I agree with the spirit, and don't share gp's attitude, that probably wouldn't be effective for web search.
- lucozade 9y agoI'm guessing that the downvotes are because people consider the stated reason to be a terrible one. Your point, which is that other people may use the same justification, doesn't validate the point. It just means that there may be more than one person who would use the same, poor, reason.
- is_true 9y agoI think the opposite. The name makes it easier to describe what it does to people that doesn't understand the technical vocabulary.
- hunterjrj 9y agoIn this case, with the connotations that the name "coach roach" is associated with, you'd be wrong: https://www.huffingtonpost.com/molly-reynolds/why-brand-names-are-so-im_b_11930994.html https://www.huffingtonpost.com/molly-reynolds/why-brand-name...
- hiccuphippo 9y agoHow often do you pitch the name of the tools you use to upper management? I just say we are going to use a database.