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I don't understand why it's a problem at all. Can't YouTube enact settings for advertisers to choose which videos they want to advertise on. Some of the obvious

I don't understand why it's a problem at all. Can't YouTube enact settings for advertisers to choose which videos they want to advertise on. Some of the obvious things to filter could be video category, view count, number of likes/dislikes, comments. Instead of demonetizing channels, they could tag them controversial and allow advertisers to say they don't want to advertise on controversial channels. Seems a lot better than a blanket ban on advertisements.

londons_explore 9y ago
In many cases, the advertiser doesn't have direct control over their ad placement. You're thinking the marketing manager at Coke clicking buttons in an admin panel on youtube. The reality is 3 layers of management inside Coke, 2 external advertising agencies, a brand management company, ad aggregators and 3rd party ad exchanges and resellers, video networks, then youtube. When the boss at coke sees an ad next to dubious content, it's much easier for them to say "don't advertise on youtube" than "switch this special setting on youtube to avoid controversial channels". Youtube is taking the "safe" approach by not allowing such advertising at all.