Micro targeting fuels an insatiable greed for user data. You can target by sexual preference, political leaning, race, religious beliefs, moods, socio-economic

Micro targeting fuels an insatiable greed for user data. You can target by sexual preference, political leaning, race, religious beliefs, moods, socio-economic status, life events and a never ending list of sub groups. This requires vast amounts of data to make inferences and create models. So behemoths like Facebook and Google are motivated to collect as much data about users as possible so they can put them in various buckets. The only way to address this is to clamp down on micro targeting by advertisers. And stop platforms like Google and Facebook from offering micro targeting to advertisers. Data collation from multiple sources by marketing folks and their agencies should similarly not be allowed. Only textual context and location is ok. This kills invasive surveillance at source, still lets online businesses make money, still lets advertisers advertise by location and text context and best of all protects civil society and democracy from the toxic effects of a surveillance culture.