Yes, the article does point to the fact that he's the founder of a company selling a service. But, this is not a submarine. You can look at the example quoted

Yes, the article does point to the fact that he's the founder of a company selling a service. But, this is not a submarine. You can look at the example quoted by Paul Graham: https://www.nytimes.com/2005/04/14/fashion/thursdaystyles/the-new-peacocks.html https://www.nytimes.com/2005/04/14/fashion/thursdaystyles/th... The difference is that the submarine pieces are subtle PR pieces.