> Challenge for Apple is where will it get this data iPhone, Safari, Maps, Photos, App Store, iTunes Store, Apple Pay, Apple TV... They may never have as much

> Challenge for Apple is where will it get this data iPhone, Safari, Maps, Photos, App Store, iTunes Store, Apple Pay, Apple TV... They may never have as much data as Google, but they have a lot. The latest hotness in AI research is self-training, which helps extract more goodness from data. So with some cleverness they may be able mitigate their data disadvantage somewhat. Of course Google works on this area too.