I love the concept of having an image be my GUID. In fact, I like the concept of cute little square images being aliases for something else, and that there exi

I love the concept of having an image be my GUID. In fact, I like the concept of cute little square images being aliases for something else, and that there exists a way to decode them. This is such a high level and useful idea that it's bound to succeed for somebody. The value I see here is the platform, not the "social networking bla bla bla" service. In other words, I would aim to become the platform for QR-to-URL mapping. As of now, you are a QR-to-very-specific-URL mapping service, and the specialization you are taking (a page of my aggregated social networks) is nice, but IMO isn't the most interesting aspect of this. It's more of a demonstration of the usefulness of the idea as a whole. I'm imagining a world where I see Quirks on product packaging, on product advertisements, on business cards, coupons, promotions, and just about any other surface where I'd otherwise encounter a cumbersome URL. The convenience? I just point an internet-equipped digital eye at it, and I can view the website. By cramming a URL into a Quirk, and printing that Quirk on something, one includes a seamless path from a physical item to it's digital representation. Of course, that pathway needs to be thoroughly tread in order for it to be popular. I see two main obstacles. First, iPhones and other similarly functional devices aren't quite as widespread as they will be. This works in your favor: pretty soon everybody will have these devices and you're service will be more valuable. The second, where you should aim to come in, is that there needs to be one place that these QRs are registered. This is the type of idea, like Twitter, Facebook, and the ".com" TLD, the has a feedback look of pervasiveness and usefulness. If you became the place to create QR-to-URL mapping, you'd have a stake in whatever QR (actually, just image-to-URL) evolves into down the road and whatever it is used for. That's my take on this idea. It seems extremely likely that there is already a QR-to-URL mapping service available... and if there isn't there more definitely should be. We're talking paradigm here. Those quirks you see on product packaging? Well, it's a given there to be used with "getaquirk" (or whichever company does this and gets lucky), just as @whatever means twitter. If I were you, I'd put all my effort into getting your idea validated (and vetted) and branded. Realize your biggest obstacle is not that you must become ubiquitous for this idea to succeed , but that you must seem like you're the service that is going to be ubiquitous. Realize that anybody using your service is investing their time and energy into the platform. Why buy a .info domain when .com is available? You need to be the .com. You need to get traction before all else. Get big names using this, make the "getaquirk" viewer app on all major platforms; stake your claim. Here's a really quick win for you: Quirks should contain some sort of inerit branding in them. Perhaps a digitized "Q" in the upper right, or something. This would be your "@".