Yeah, and it's beyond that. What if you weren't totally opposed to continuing that interest? If you're half interested in the next article, the whole thing will

Yeah, and it's beyond that. What if you weren't totally opposed to continuing that interest? If you're half interested in the next article, the whole thing will be reinforced. You find yourself genuinely half-interested ongoing, and this becomes part of your life. It's one thing when something you don't care about keeps showing up. It's another to think, "I'm actually interested, but if I click this once, then I'm liable to effectively commit to this staking a permanent place in the half-interesting things that fill my life from here on!".