My name is Dave, and Fiat Lux Research was my first startup. It is Latin for "Let there be light". Among the other things I learned was: don't name your start

My name is Dave, and Fiat Lux Research was my first startup. It is Latin for "Let there be light". Among the other things I learned was: don't name your startup in Latin! We got really tired of spelling the name to every single person we talked to. Vendors would think we were a subsidiary of Fiat Motors or similar.