Starting their own label is not going to make the labels that they depend on very happy, and as such would be a very bad idea until it's impossible for the labe

Starting their own label is not going to make the labels that they depend on very happy, and as such would be a very bad idea until it's impossible for the labels to survive without Spotify. Spotify definitely doesn't have enough market share for that to be true, and it's not clear that they ever will. Youtube has always had more free listeners than Spotify and Apple Music is set to surpass Spotify in number of paid listeners sometime this summer.