I don't think calling out 'society needs to care more' as bullshit means we collectively throw up our hands and walk away. It means we recognize that 'getting m

I don't think calling out 'society needs to care more' as bullshit means we collectively throw up our hands and walk away. It means we recognize that 'getting many people to coordinate on something' just plain isn't going to happen as the primary mode of addressing these issues and instead work on solutions that do work. For a subset, sure, maybe a good PR push gets people sufficiently inflamed about a particular topic, but does that mean that key problems that aren't 'viral' enough aren't deserving of a proper solution? If "society needs to care more" is the answer, then that's the implication. But that's obviously wrong.