You're conflating a recommendation/suggestion system, which uses data from an inference engine, with systems that replace explicit user intent with the results

You're conflating a recommendation/suggestion system, which uses data from an inference engine, with systems that replace explicit user intent with the results of an inference engine. A recommendation/suggestion system should offer its opinions and the user is free to follow them or not. Replacing explicit user intent with inferred intent is over-ruling the user, saying that the system's decision-making is more important than the user's.