Politics are like medieval royalty. A complex inter-generational web of influence, alliances, and quid pro quo. Support of these influencers was required to ea

Politics are like medieval royalty. A complex inter-generational web of influence, alliances, and quid pro quo. Support of these influencers was required to earn votes, and policy had to repay these influencers - rather than voters. Through the application of advanced techniques and data, Facebook enabled the circumvention of that at a shockingly lower cost than in the past.