Both are important. They haven't ramped up automation yet, so right now they're burning the midnight oil on both regular production (i.e. likely with a similar

Both are important. They haven't ramped up automation yet, so right now they're burning the midnight oil on both regular production (i.e. likely with a similar labor/automation mix as typical manufacturers) AND tuning automation. Trying to do both simultaneously on a compressed timescale is what makes this hard.