Definitely true. "Terrible" here means longer engagement, when what we want is efficient engagement. But efficiency has little time for ads... (Side note, your

Definitely true. "Terrible" here means longer engagement, when what we want is efficient engagement. But efficiency has little time for ads... (Side note, your comment read to me like something Douglas Adams could have written about bureaucrats on a far away planet. That twist at the end that summarizes the entire issue in a few words. Well done!)