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Thanks for the link. That's a great presentation. Distilling Quirk into something simple has been a challenge since the start, especially overcoming the novel

Thanks for the link. That's a great presentation. Distilling Quirk into something simple has been a challenge since the start, especially overcoming the novelty (for most people) of QR codes, and emphasizing its use in connecting businesses and customers, without disregarding connections between individuals. That's not to say it can't be done - it's just something we need to focus on. I'll be giving alot of thought to the 'why' instead of the 'what,' as I go forward. That's a great approach.

pedalpete 16y ago
Good points. My take on it would be that the QR code is a technical feature that people don't need to know about until they are interested. Email wasn't sold by 'you can send smtp messages to people and businesses'. It really helps to try to put things in context of comparing it to an activity that people currently do, and how it makes it better or different. Cirque de Soleil is a circus without animals. An iPhone is a phone, a web browser, and an ipod. An iPod is like a walkman for mp3. etc. etc. best of luck