My biggest issue with Instagram's algorithm is that it resets on every view. Which is understandable from a product marketers perspective - if a user sees the s

My biggest issue with Instagram's algorithm is that it resets on every view. Which is understandable from a product marketers perspective - if a user sees the same post up top they are probably just going to close the app again. The problem is that I open the app, see something interesting (like a friend announcing a baby,) I leave a comment and swipe back to my home screen. I tell someone around me then they want to see and so I reopen the app and that post has been obliterated from my timeline, because it already extracted value from me with the like and comment. And this is literally within 5 seconds of leaving the app (Not even killing it, just going to the home screen.) The true reason for the algorithmic timeline is just to increase engagement, that is all. With a timeline based feed you know where you left off, and you know how far you have to scroll to get back there. With an arbitrarily organized feed you just keep scrolling, thinking you will find something interesting or new. It is the same reason why casino's have no windows and are always the same lighting - so you stay longer and forget about time.