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That’s right. The numbers I’ve seen have been 10 million for the Mercer’s initial investment. This is a pathetic amount of money to bankroll an operation with
by denom 9y ago
That’s right. The numbers I’ve seen have been 10 million for the Mercer’s initial investment. This is a pathetic amount of money to bankroll an operation with such large scale effects. Assuming the Mercer’s eventual expenditure reached 10 times that, $100 million is like building a library in a middling size city. It’s an incredible return on a pittance of an investment.
- downandout 9y agoThis is a pathetic amount of money to bankroll an operation with such large scale effects What effects though? The idea that CA’s strategies were effective has been disproven [1]. [1] http://www.businessinsider.com/cambridge-analytica-facebook-scandal-trump-cruz-operatives-2018-3 http://www.businessinsider.com/cambridge-analytica-facebook-...
- shostack 9y agoI think the full amount of money and dark money involved in this will turn out to be staggering. Parscale bragged of spending $90m alone on FB ads. And that is just one highly visible piece of the puzzle.