Most cigarette brands are owned by a couple of huge tobacco companies like Philip Morris (https://en.wikipedia.org/wiki/Philip_Morris_USA#Brands https://en.wiki

Most cigarette brands are owned by a couple of huge tobacco companies like Philip Morris (https://en.wikipedia.org/wiki/Philip_Morris_USA#Brands https://en.wikipedia.org/wiki/Philip_Morris_USA#Brands) and British American Tobacco (https://en.wikipedia.org/wiki/British_American_Tobacco#Current https://en.wikipedia.org/wiki/British_American_Tobacco#Curre...). They are barely competing, just trying to attract different crowds under different brands and to make a premium on luxury brands.