A- This is infuriating B- How can a company have such a bad response? I think just about every big company has put a huge emphasis on data security. But hey, c

A- This is infuriating B- How can a company have such a bad response? I think just about every big company has put a huge emphasis on data security. But hey, companies are big and technology is complex, so maybe data leaks still happen. But when they do, how can you treat them with such a lack of care? And how can the director of Security be alerted about this and not fix it? Seems potentially criminally negligent? c- The tweets from Brian Krebs are also infuriating (and hilarious) https://twitter.com/briankrebs https://twitter.com/briankrebs Some highlights: "Per my last tweet, Panera issued a statement to Fox News saying the breach only impacted 10,000 customer accounts. Interesting that they had no numbers for me, and yet had this 10k number all ready to go on the same day this was "discovered," eight months after it was reported." "Hey Panera, despite your statements to the contrary, you still haven't fixed this customer info leak. Would you like to revisit the 10k number you just gave to Fox news? https://delivery.panerabread.com/foundation-api/users/12345" https://delivery.panerabread.com/foundation-api/users/12345" "you know what, let's go for 37M instead of 7M: https://delivery.panerabread.com/foundation-api/users/12345" https://delivery.panerabread.com/foundation-api/users/12345" "At the risk of making my job harder (or possibly, easier?) it's clear I'm going to have to write an entire series of blog posts about how not to handle a data breach from a PR perspective. I'm sputtering over here. Gave @panerabread every courtesy and they treat me like an idiot" "Hey @panerabread : before making half-baked statements to the press to downplay the size of a breach, perhaps you should make sure the problem doesn't extend to all other parts of your business, like http://catering.panerabread.com http://catering.panerabread.com , etc. Only proper response is to deep six entire site"