@buro9, I'm Ashwin Navin, co-founder of Samba TV. As a company, we start from the principle of putting the consumer in control of the data he/she shares, and ho

@buro9, I'm Ashwin Navin, co-founder of Samba TV. As a company, we start from the principle of putting the consumer in control of the data he/she shares, and how it can be used. Samba TV’s analysis of viewership data follows a clear opt-in prompt when you setup your TV and settings to disable at any time from within your Smart TV settings. By opting out of our service, we will no longer collect your TV viewing information, and our functionality we’ve built to enhance your TV experience – like content recommendations – will be disabled. We believe there is a need for more guidance to discover new shows or be notified when a new season of your favorite shows come out. We also believe there is a need for better insights to guide the media industry, which is stuck with an antiquated system of measuring TV broadcasts. Our apps may not be for everyone, so when you disable Samba TV, your viewership data is not used in our media research or ad targeting offerings. As far as advertising, we like the privacy model Apple has for iOS: If you want to continue using the functionality, but prefer your data not be used for advertising, you may reset your advertising ID and/or choose to limit ad tracking at any time through your TV settings. Your Samba TV advertising ID is a device ID used to serve targeted ads. By resetting this advertising ID, we will remove the link between your Samba TV advertising profile and the content you previously watched, so interest-based advertisements will not be served based on such content. Limiting ad tracking will opt your Samba TV Advertising ID out of receiving targeted advertising based on your TV usage.