3 ms·
How granular is the location data you share, on the scale from postcode to lat/lon?
by salvar 9y ago
How granular is the location data you share, on the scale from postcode to lat/lon?
- esilverberg2 9y agoFor these third-party ad networks, they accept a lat/lng, so we (and I suspect most apps) just pass in a value obtained from the device. That said, upon further reflection, a local advertiser could surely get enough targeting information with a much, much less precise value...we'll look into making this change in a future release.
- nobody_nowhere 9y agoWeigh that privacy consideration against the value of CPGs looking to spend shopper marketing advertising dollars in-store, just sayin'...