Not sure how true it is. It's been a popular narrative recently, including discussion on Stratechery[0]. Some say that Apple has been pushing the idea as a way

Not sure how true it is. It's been a popular narrative recently, including discussion on Stratechery[0]. Some say that Apple has been pushing the idea as a way to distract from slowing hardware sales for the last 2 years or so. [0] https://stratechery.com/2018/apples-middle-age/ https://stratechery.com/2018/apples-middle-age/