IIRC this ad campaign wasn't a "trust only us" campaign; it was a direct response to the never-ending calls of "fake news" from the president and right-wing aga

IIRC this ad campaign wasn't a "trust only us" campaign; it was a direct response to the never-ending calls of "fake news" from the president and right-wing against CNN. In a world where the the president literally sends out his press secretary to lie on Day 1 about the size of his inauguration crowd, this is a reasonable (though I suspect utterly useless) response.