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This was a good interview to listen to and Ezra Klein asked some good questions. Unfortunately Zuckerberg's answers weren't satisfactory. Responding to Tim Coo
by IBM 9y ago
This was a good interview to listen to and Ezra Klein asked some good questions. Unfortunately Zuckerberg's answers weren't satisfactory.
Responding to Tim Cook:
>You know, I find that argument, that if you’re not paying that somehow we can’t care about you, to be extremely glib and not at all aligned with the truth. The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to pay. And therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people.
>That doesn’t mean that we’re not primarily focused on serving people. I think probably to the dissatisfaction of our sales team here, I make all of our decisions based on what’s going to matter to our community and focus much less on the advertising side of the business.
>But if you want to build a service which is not just serving rich people, then you need to have something that people can afford. I thought Jeff Bezos had an excellent saying on this in one of his Kindle launches a number of years back. He said, “There are companies that work hard to charge you more, and there are companies that work hard to charge you less.” And at Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use.
>I don’t think at all that that means that we don’t care about people. To the contrary, I think it’s important that we don’t all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you. Because that sounds ridiculous to me.
The fact is advertising business models, like Facebook, have inherent conflicts that Apple doesn't have. Paying directly for a product that you're going to use creates a beautiful alignment of interests. Even Microsoft wasn't as beautifully aligned as Apple was/is because Windows was sold to CIOs and IT departments and not the person who was going to actually use it.
"Apple is for rich people" would have been excellent jujtsu if not for that leaked memo, at least rhetorically. Unfortunately that memo laid bare for everyone to see exactly what Facebook as an organization and a culture prioritizes, and reveals that all of Facebook's public statements made after privacy scandals over the years, as well as Zuckerberg's protestations that he cares about the user over "connecting the world" (euphemism for increasing engagement and thus ad growth), were complete bullshit. Ezra refers to Tristan Harris' comment that Zuckerberg couldn't do anything that decreased engagement by 50%, which is completely right and zeros right in on that inherent conflict in ad business models.
On the ethnic cleansing in Myanmar and Facebook's role (I'm going to quote Ezra because Mark's answer is garbage and a complete dodge):
>One of the scary stories I’ve read about Facebook over the past year is that it had become a real source of anti-Rohingya propaganda in Myanmar, and thus become part of an ethnic cleansing. Phil Robertson, who’s a deputy director of Human Rights Watch in Asia, made the point that Facebook is dominant for news information in Myanmar but Myanmar is not an incredibly important market for Facebook. It doesn’t get the attention we give things that go wrong in America. I doubt you have a proportionate amount of staff in Myanmar to what you have in America. And he said the result is you end up being like “an absentee landlord” in Southeast Asia.
>Is Facebook too big to manage its global scale in some of these other countries, the ones we don’t always talk about in this conversation, effectively?
This gets to the heart of the matter. Facebook (and Google with YouTube) are just too big for them to even grasp what's going on on their platforms. "Absentee landlord" is such an apt way to put it. These companies sneeze and the ripples are massively world changing, from election meddling to fucking ethnic cleansing.
The only real solution to this is regulation on a global scale. Antitrust, privacy regulation, Germany's hate speech law applying to social networks (this won't happen in the US for obvious reasons); all of it has to be on the table.
- seem_2211 9y agoFacebook reminds me of the story The Ones Who Walk Away From Omelas - the story of the utopian city whose prosperity depends on the perpetual misery of a single child. At its heart, Facebook can't be honest with what it is. Mark Zuckerberg can't admit to himself that what's good for Facebook is bad for society. That's why he says a lot about "community" and "connection" but never talks about advertising or monetization. Look at his updates - they never talk about the billions of dollars they make (money talk - that's taboo!) Facebook doesn't make money via advertising. Advertising is a billboard, or a TV commercial. Facebook makes money by selling your private data (oh you're showing signs of depression - try some prozac!). Facebook is a surveillance operation in a way that traditional advertising isn't. I have a friend who worked on the newsfeed team at Facebook. Nice guy. Smart guy. But he's unable to consider the broader ethical implications of what he's doing. In the Facebook paradigm more engagement = good. Facebook has contempt for the general public, and for that reason deserves contempt from the general public.
- aetherson 9y agoFacebook for the most part doesn't sell your data. They sell advertising. They tell you, "If you want to put a billboard for Prozac in front of depressed people, we'll do that for you." But they won't tell you who's depressed and let you do it yourself. There have been exceptions, but they are broadly speaking either from years ago, or were mistakes in the first place. Facebook is generally uninterested in giving away your information -- that is, after all, a big chunk of what makes them valuable. If everyone had the same information, they wouldn't be as able to sell ads.
- seem_2211 9y agoI think the difficulty in thinking about Facebook is that it sits in this strange middle ground, between targeted advertising (as it has traditionally been thought of) and direct selling of data. If you think about it on a spectrum, where traditional advertising lets you do some crude targeting (If I advertise on American's Next Top Model, I'll get a different audience than if I advertise in the Wall Street Journal) that lets audiences opting in and out based on individual choice (I don't have to watch America's Next Top Model, even if I have all the characteristics of an ideal viewer). No data is sold here. At the other end are people who sell leads - usually for B2B customers (here's the names and contact info for 500 IT Directors). Data is explicitly being sold here. Facebook sits somewhere in the middle which is why we don't quite know how to talk about it. We can target things like traditional advertising, but we are now also able to get explicit information on our targets, in a way that hasn't really been done before.